Addressing audiences
Given the variety of audiences, communication needs, and a wide range of topics to cover, we worked with the Social Exposome Research Cluster to establish a series of assets to could support them. High-level messaging about the cluster for the public and other researchers was provided through key interviews, while more public-facing information was simplified through animation to help illustrate complex ideas in a relatable way. To appeal to parents, we worked with parents and children in a fun and non-scripted approach asking kids “what do you think makes you healthy”. In the end, eight distinct assets were created for their communication needs, addressing a range of key topics, information, and audiences.